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Zojirushi NL-AAC18 Micom Rice Cooker

The Amazon Mobile iPhone App is a great way to “trust, but verify.” I spotted the Zojirushi NL-AAC18 for “sale” at 99 Ranch Market, with an enticing $30.00 off label. However, just because a product is selling for less than the MSRP, it doesn’t mean that it’s a bargain if everyone else is selling for less.

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So, I opened the Amazon Mobile app and scanned the bar code, which revealed a $217.49 price with a $50.51 savings. Not sure how these have different list prices. So much for how bricks and mortar cannot compete with Amazon.

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