Just because journalists keep repeating the lie that bricks-and-mortar establishments cannot compete against Amazon, it doesn’t mean that it’s true.
Costco sells this memory foam pillow for $24.79.
Scanning the bar code with the Amazon iOS app brings up the same item selling for $39.99 + $3.99 shipping. Not even close.
Needless to say, I did not buy the pillow through Amazon.