Amazon started off as a bookstore, so it must offer the lowest prices on books, right? After all, that’s the reason why independent bookstores cannot compete with the online goliath.
By no means is Costco a bookstore. At best, it offers a rotating stock of selected books all in one convenient aisle. However, since I’m in Costco on a weekly basis, I do browse and see what books Costco has for sale on occasion. Bookstores? Not so much.
So, Costco is selling Diary of a Wimpy Kid: Dog Days for $7.99.
Target is selling the same book for $9.99, or 25% more!! So much for being a discount retailer.
Amazon sells Dog Days for $10.39, which “saves” you 26% off the list price. But that is 4% more than Target and 30% more than Costco.